MADABOLIC
Madabolic is a strength-driven interval training franchise built on intensity and precision. They came to us to energize their brand presence with a campaign that matched their bold identity. At Stratus, we led the creative direction, guiding a team of designers, photographers, and videographers to craft a dynamic campaign that captured the spirit of their workouts and translated it into striking visuals and messaging.
THE DESIGN
For Madabolic, our design approach was rooted in startup principles: bold differentiation, clarity, and momentum. We built a visual system that leaned on dramatic photography and strong typography to capture the intensity of their workouts while keeping the layout clean and focused. By minimizing distractions and letting authentic imagery take center stage, we created a digital presence that feels both energetic and disciplined, mirroring the Madabolic brand promise. The result is a design that not only commands attention but also scales easily across campaigns, social media, and future growth.
READY FOR TAKEOFF!
Energy and bold expression made this a standout project for Stratus. Fitness and franchise branding often rely on generic visuals and repetitive messaging, but Madabolic breaks the mold with a clear identity rooted in strength and precision. Our work brought that vision forward, creating a design system and campaign that captures their intensity while giving the brand a platform to grow and inspire.